# Instagram DMs

> Let the same agent answer your Instagram direct messages, with the same knowledge, memory and hand-over.

Updated 2026-11-02 · https://agent24.in/docs/instagram

Your agent can answer Instagram direct messages with the same knowledge and rules it uses on WhatsApp and your website. Instagram DMs are part of **Pro**.

## Connect

Open **Instagram** in the sidebar (on a phone: Settings → Instagram DMs) and press **Connect Instagram**. Sign in with the Instagram professional account of your business and allow messaging. When you come back, the account shows as connected.

## How it works

- Every person who messages you becomes a contact in your CRM with the source "Instagram".
- The agent replies in plain text, in the language the customer writes in.
- Your team can take over and reply from Agent24; the reply goes out as a DM.
- Instagram has its own on/off switch, separate from WhatsApp.

## Good to know

- Instagram voice messages are not transcribed yet; your team is told instead.
- Instagram only allows replies within a window after the customer's last message, like WhatsApp.