Agent24 vs DoubleTick: an honest comparison for small businesses (2026)

DoubleTick is a WhatsApp team inbox and CRM for sales teams, with bulk broadcasts, a bot studio, AI agents and AI voice calls, used on a phone app as much as on the web. It is built for sales teams of five or more people who sell on WhatsApp, broadcast to customer lists and track every chat from their phones.

Agent24 is an AI agent for one small business: it answers customers on WhatsApp, Instagram and the business's own website, and books, takes orders and sends payment links itself. This page says honestly where each one is the better choice. Every fact about DoubleTick was read on its own pages (doubletick.io) on 4 November 2026; prices change, so check them before you pay.

Agent24 vs DoubleTick side by side

DoubleTick's prices are before GST unless the table says otherwise. Agent24's price is on the pricing page, in your currency, taxes included.

What DoubleTick does well

• A strong phone app. Sales people answer, tag and follow up from their own phones, with chat assignment and hierarchy for managers.
• Broadcasts and segments. Bulk campaigns, dynamic customer segments, retargeting and broadcast analytics from the first plan.
• Many integrations. Shopify, Google Sheets, IndiaMart, Zoho, HubSpot, Salesforce, Tally, LeadSquared and more, several as add-ons.
• AI voice calls on the Pro plan, next to the chat agents.

Where Agent24 is different

• The agent does the job, not just the talking. Bookings, room stays, restaurant and cake orders, laundry pickups and payment links are part of Agent24, so the agent checks the real calendar or menu and completes them in the chat, with your rules about when the team confirms.
• A website on every plan. Each business gets its own page with booking and order forms, and on Pro the same agent answers in a chat bubble there.
• Priced per business. No per-seat price and no fee per message from Agent24; Meta's own message rates still apply.
• Your languages. Customers write in English, Hindi, Malayalam, Tamil, Arabic or a mix like Manglish and Hinglish, and the agent answers in theirs; voice notes are transcribed and answered.

What Agent24 doesn't do

• No bulk campaigns. Agent24 answers and acts on the messages customers send and sends them reminders and updates; it doesn't broadcast offers to a whole list.
• No ads manager. Click-to-WhatsApp ads are run from Meta, not from here.
• No Shopify or WooCommerce sync. Products, stock and orders live in the Products module instead.
• No AI voice calls. Voice notes are heard and answered in text.
• A young product. Agent24 launched in 2026, so it has no long track record or review-site history yet.

DoubleTick's plans

• Starter: ₹3,000 a month, ₹36,000 billed yearly plus GST. No AI agents; team inbox for 5, bulk broadcasts, segments, catalogues, Excel import and export.
• Pro + AI: ₹7,700 a month, ₹92,400 billed yearly plus GST. Up to 10 AI agents, 3,500 AI credits and up to 350 minutes of AI voice calls a month, team inbox for 10, roles, automated ordering bot, Shopify, developer API.
• Enterprise + AI: custom. Up to 50 AI agents and 20,000 AI credits a month, SSO, custom journeys and integrations.

No free trial; a demo with their team instead. Conversation charges by country, on their conversation cost page.

Trying Agent24 next to DoubleTick

1. Sign up free and describe your business; Agent24 writes the agent's instructions and builds your website.
2. Teach it your price list, menu or brochure, and turn on the part your business needs (bookings, rooms, orders, menu).
3. Ask it your customers' real questions in the private test chat, including the awkward ones.
4. Connect your WhatsApp number when you're happy, or share the website first.

Also compared: Agent24 vs WATI, Agent24 vs AiSensy, Agent24 vs Interakt, Agent24 vs Gallabox, Agent24 vs Zoko, Agent24 vs Respond.io.

Frequently asked questions

Does DoubleTick have an AI agent on every plan?

No. The Starter plan at ₹3,000 a month (billed yearly) says it does not include AI agents. AI agents start on Pro + AI at ₹7,700 a month, billed yearly, with 3,500 AI credits a month.

Does DoubleTick have a free trial?

Its pricing page says there is no free trial; you book a demo with their team. Agent24 has a free plan with no time limit.

Is DoubleTick a WhatsApp CRM?

Yes, it is built as a WhatsApp CRM and team inbox for sales teams, with tags, custom fields, chat assignment and a phone app. Agent24 also keeps a CRM, but its contacts and details are filled in by the AI agent from each chat.

Is Agent24 a DoubleTick alternative?

For a single business that wants an AI agent to answer and book or sell on WhatsApp, yes. For bulk marketing campaigns, ads and large shared inboxes, DoubleTick does things Agent24 doesn't, and this page lists them.