Agent24 vs Interakt: an honest comparison for small businesses (2026)

Interakt is a WhatsApp and Instagram marketing and support hub from Jio Haptik, with campaigns, a shared inbox, catalogs, WhatsApp Pay and chatbot flows; WhatsApp AI agents are an add-on. It is built for d2C brands and online sellers that run campaigns, sell from a catalog and take WhatsApp payments, with any number of agents in the inbox.

Agent24 is an AI agent for one small business: it answers customers on WhatsApp, Instagram and the business's own website, and books, takes orders and sends payment links itself. This page says honestly where each one is the better choice. Every fact about Interakt was read on its own pages (interakt.shop) on 4 November 2026; prices change, so check them before you pay.

Agent24 vs Interakt side by side

Interakt's prices are before GST unless the table says otherwise. Agent24's price is on the pricing page, in your currency, taxes included.

What Interakt does well

• Unlimited agents. Every plan includes unlimited team logins, which matters for a team of five or more.
• Commerce on WhatsApp. Catalogs, carousels, limited-time offers and WhatsApp Pay are on Growth.
• Campaigns and ads. One-time and ongoing campaigns, auto-retries, click and conversion tracking, and a Click-to-WhatsApp ads launcher.
• Low per-message rates that fall on higher plans, with no template markup on Enterprise.

Where Agent24 is different

• The agent does the job, not just the talking. Bookings, room stays, restaurant and cake orders, laundry pickups and payment links are part of Agent24, so the agent checks the real calendar or menu and completes them in the chat, with your rules about when the team confirms.
• A website on every plan. Each business gets its own page with booking and order forms, and on Pro the same agent answers in a chat bubble there.
• Priced per business. No per-seat price and no fee per message from Agent24; Meta's own message rates still apply.
• Your languages. Customers write in English, Hindi, Malayalam, Tamil, Arabic or a mix like Manglish and Hinglish, and the agent answers in theirs; voice notes are transcribed and answered.

What Agent24 doesn't do

• No bulk campaigns. Agent24 answers and acts on the messages customers send and sends them reminders and updates; it doesn't broadcast offers to a whole list.
• No ads manager. Click-to-WhatsApp ads are run from Meta, not from here.
• No Shopify or WooCommerce sync. Products, stock and orders live in the Products module instead.
• No AI voice calls. Voice notes are heard and answered in text.
• A young product. Agent24 launched in 2026, so it has no long track record or review-site history yet.

Interakt's plans

• Starter: ₹3,499 a quarter plus taxes. One channel (WhatsApp or Instagram), campaigns, shared inbox, greeting and away messages.
• Growth: ₹7,699 a quarter plus taxes. Both channels, FAQ automations and linear chatbot flows, catalogs, native payments, public APIs.
• Advanced: ₹10,499 a quarter plus taxes. Branching chatbot flows with API calls, auto-assignment, advanced webhooks.
• AI add-on: Listed at ₹3,000. WhatsApp AI Agents, for Growth and Advanced.

Free trial on each plan. ₹0.128 per service reply after 1,000 free a month, ₹0.958 per marketing template (Growth); no markup on Enterprise.

Trying Agent24 next to Interakt

1. Sign up free and describe your business; Agent24 writes the agent's instructions and builds your website.
2. Teach it your price list, menu or brochure, and turn on the part your business needs (bookings, rooms, orders, menu).
3. Ask it your customers' real questions in the private test chat, including the awkward ones.
4. Connect your WhatsApp number when you're happy, or share the website first.

Also compared: Agent24 vs WATI, Agent24 vs AiSensy, Agent24 vs Gallabox, Agent24 vs DoubleTick, Agent24 vs Zoko, Agent24 vs Respond.io.

Frequently asked questions

Does Interakt have an AI chatbot?

Growth has FAQ automations, linear chatbot flows and an AnswerBot. WhatsApp AI agents that reply in natural language are an add-on listed at ₹3,000 for the Growth and Advanced plans.

Is Interakt billed monthly?

The pricing page shows prices per quarter plus taxes, with monthly, quarterly and yearly options; quarterly saves 8% and yearly 20%. Growth is ₹7,699 a quarter, about ₹2,570 a month.

Can Interakt take restaurant or cake orders?

It takes orders from Meta's product catalog, which suits fixed items. Dishes with sizes and add-ons, a note per item, pickup or delivery times and a daily limit are built into Agent24's Products orders and Restaurant menu.

Is Agent24 a Interakt alternative?

For a single business that wants an AI agent to answer and book or sell on WhatsApp, yes. For bulk marketing campaigns, ads and large shared inboxes, Interakt does things Agent24 doesn't, and this page lists them.